Eye-4-Style

While we anticipate the Pats vs Giants competition,  we also look forward to the creative Super Bowl ads to entertain us.

111 million people watched the Super Bowl game last year and probably not many less watched the commercials. Advertisers pay big bucks to run their ads on the “biggest stage possible” and what ultimately becomes water-cooler talk, calls, tweets and articles the following weeks, as we dissect who got their message across or who tanked. Throughout the years, I recall fellow Super Bowl partiers looking at each other after an ad and saying, “Who, what?”  Ouch !

Novy Domains aka Novy.co, emphasizes the opportunity for .CO as a tool to promote business on the web. As far as TV advertising, Super Bowl advertisers with deep pockets can hit it out of the park. We all have our favorites but Duane Dudak at Milwaukee’s Journal Sentinel nailed the top ten…in my opinion!  Go to www.jsonline.com/blogs/entertainment/dudek.html.

Now try to pick your top two favorites out of the ten. It’s tough….I could only narrow it down to three!

Excitement is in the air! Collaborations with luxury designers doing affordable collections for mass retailers – love it!  Remember Missoni for Target last year?

Jason Wu became the talk-of-the-town when Michelle Obama wore his custom-designed one-shoulder, floor-length white chiffon gown at President Barack Obama’s inaugural balls.  Mr. Wu created the perfect dress for her and she looked a-m-a-z-i-n-g!  We sat up and took notice of this rising star designer.

Starting February 5th, a Jason Wu 53-piece collection will be available at Target with prices under $60.00.  This will be a hot one…mark your calendar!

As we face the doldrums of winter, it’s refreshing to see what’s new at kate spade for Spring!

Behind the Brand

”Clean lines, vibrant color and impeccable quality are the calling cards of kate spade new york. Since the brand’s first collection of nylon totes, each new season has ushered in a modern mix of instant classics—including handbags, shoes, accessories, and women’s apparel.”

Great “nude” bowed kitten heels and adorable rain boots!

New Spring 2012 colors and products at Vera Bradley!

Abby in Island Blooms

Bowler in Camellia

Laptop Travel Tote in Ellie Blue

Laptop Sleeve in Rosy Posies

Vera Bradley is offering a special promotion: Buy one Sale Item, Get one Sale item Half off! The 50% discount will apply to the item of equal or lesser value.
Hurry, this offer lasts through Wednesday, January 18, 2012.
Free Shipping on any order of $100 or more!
No coupon code is necessary, the discount will automatically be taken at checkout when you click below:

Buy One Sale Item, Get One Half Off! Valid 1.14.12-1.18.12

While men appreciate Tom Brady as NE Patriots’ 3x Super Bowl winning quarterback, and women appreciate….well… everything else, UGG appeals to both sexes with choosing Mr. Brady in UGG Australia’s first men’s campaign.

“Rugged” and “masculine” are words used to describe UGG men’s footwear and two things that come to my mind with thoughts about Mr. Brady.  (Who isn’t a little jealous of his wife, supermodel Gisele Bundchen…but what a beautiful family!)  And then to watch Tom’s talent on the field..what a dream!

The first UGG boots arrived in America from Australia  in 1978. Women’s UGGs growth has exploded the last decade with marketing to college girls as hip AND more serious-fashioned ladies in their teaming with Jimmy Choo in 2010. So the company decided to amp up the men’s side with its first-ever TV and digital blitz using Tom Brady as its “famous face” for the campaign. Touchdown!

Thirty-four year old Tom Brady’s no slouch in this equation either. The honors graduate of the University of Michigan, two-time NFL Most Valuable Player, realizes this partnership can outlast his career. It’s not like hanging up the sneakers when he retires from the field.

I give this partnership an A+. The UGG brand delivers warm footwear for cold New England winters for Mr. Brady, and the same along with feel-good appealing ads for everyone else.