Who do you trust when you go shopping? Don’t you wish those little “conscience” buddies you see on TV were sitting on your shoulders giving advice?

Your devil buddy says: “Well, you ARE going to lose those five pounds and it IS on sale, AND you might wear it to the cocktail party next month so go ahead and buy it!”

Your angel buddy says: “It looks like hell and it’s too expensive for your budget. You’ll never fit into it and it will sit in your closet. Move on! ”

So while we may listen to our devil buddy, we’re not getting good advice. Just look at a tired shopper. Her eyes are closed and her head or chin is resting on her shoulder. She’s almost in a trance. Don’t be fooled into thinking she’s taking a breather or contemplating her next purchase! Oh no, she is consulting with her devil buddy who is assuring her the purchases she made are perfect and she won’t regret a single thing when the billing statement arrives.

Unfortunately, most of the “advisors” we have on our shopping expeditions are in cahoots with our devil buddy. Salespeople are usually driven by numbers and want to make the sale. Our girlfriends don’t want to hurt our feelings or are afraid we won’t ask them to shop with us if they’re negative. Our daughters want the “cute dress in Juniors” and want us to hurry up so we can take our credit card to the Junior Department!

This is where I come in. I’m your angel buddy. I would tell you the truth. “Forget that, girlfriend. You can do better.”

We work hard for our money. Why buy something that ends up in the back of the closet (with tags attached); you take to resale; give to a girlfriend, or pass on to Goodwill? I feel satisfied parting with an article of clothing that just can’t take another wearing, a GOOD PURCHASE. Fun, reliable, fantastic.

So how does this work?  How do you get the advice and honesty you need?  Who doesn’t have a hidden agenda?

That would be me. I would be happy to meet you in Chicago, Milwaukee, Naples, West Palm Beach, Florida, or anywhere else for that matter, for an hourly fee plus expenses. That helps pay my mortgage!  Read my blog, where I hope to open the doors to your wonderful world of shopping. After all, you should have fun and LOOK FABULOUS in your purchases.

So, welcome to EYE-4-STYLE! I hope to hit on a range of topics, bringing you articles of interest, deliver practical advice along with a bit of humor. Happy shopping!

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