Sarah Jessica Parker has been named President and Chief Creative Officer of Halston. She’ll have an equity stake in the brand, partly owned by Harvey Weinstein who’s been trying to revive the brand for several years. Sarah had launched a low-priced line, Bitten, in 2007, which was successful until the parent company (Steve & Barry’s) went bankrupt in 2008. I believe Parker’s role in Halston will benefit the brand and we’ll see great things in the near future!

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