An article in Town & Country about the Indiana-born Ford sisters was inspiration for this post. In 1976, the identical twins created a unique San Francisco beauty boutique that soon grew famous for “delivering quick fixes for for every gal’s peskiest beauty dilemmas.”  The whimsical candy store atmosphere and packaging lends to a fun shopping experience that’s hard to pass by. Now a global beauty brand with 2,000 counters in over 30 countries is a testament to great products!

This is the perfect time of year to talk about a few of benefit’s products to include in your makeup regimen.  Allergies got you down? Why look as bad as you feel?

Thank goodness for benefit!

Lemon aid has been in my makeup bag FOREVER! It’s a great brightener and primer for eye shadow. I also use it when I’m going “natural” to brighten up my eyelid area.

lemon aid: color correcting eyelid primer

The soft, lemon yellow cream helps to hide redness and discoloration on your eyelids. In a snap, eyes look refreshed, frisky, and ready for fun.

This does what it says-and is more natural then white.

eye bright pencil * instant eye brightener

Stroke this pink brightening pencil on the inner and outer corners of the eye to look instantly wide-awake.

It’s like a coffee break in a stick! For best results, apply as the final step after you’ve applied other makeup.
Perfect for all skin tones.

ooh la lift

Legendary under-eye brightening boost…this delicate pink balm is like an instant eyelift!

Contains raspberry extracts and light-reflecting pigments to instantly perk up tired eyes.
Can be applied on bare skin or over makeup. Refrigerate your ooh la lift for extra under-eye soothing power.

Perfectly portable for late afternoon “wake-up calls.”

Dark circles? Blemish? boi-ing is your answer. I find it useful for the nasolabial fold areas: pat on-let rest a few minutes then blend up and out.

boi-ing

This industrial-strength concealer camouflages dark circles, shadows and discoloration for a seamless, natural-looking finish without creasing or fading. You name it, boi-ing helps hide it!

With fingertip, dab boi-ing on areas you want to conceal. Pat concealer between your thumb and middle finger to warm it up…it will glide on seamlessly.

Get FREE US standard shipping with any purchase of $50 or more. Enter promo code PRETTY50 at checkout.

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