While men appreciate Tom Brady as NE Patriots’ 3x Super Bowl winning quarterback, and women appreciate….well… everything else, UGG appeals to both sexes with choosing Mr. Brady in UGG Australia’s first men’s campaign.

“Rugged” and “masculine” are words used to describe UGG men’s footwear and two things that come to my mind with thoughts about Mr. Brady.  (Who isn’t a little jealous of his wife, supermodel Gisele Bundchen…but what a beautiful family!)  And then to watch Tom’s talent on the field..what a dream!

The first UGG boots arrived in America from Australia  in 1978. Women’s UGGs growth has exploded the last decade with marketing to college girls as hip AND more serious-fashioned ladies in their teaming with Jimmy Choo in 2010. So the company decided to amp up the men’s side with its first-ever TV and digital blitz using Tom Brady as its “famous face” for the campaign. Touchdown!

Thirty-four year old Tom Brady’s no slouch in this equation either. The honors graduate of the University of Michigan, two-time NFL Most Valuable Player, realizes this partnership can outlast his career. It’s not like hanging up the sneakers when he retires from the field.

Tom Brady Slide 1

I give this partnership an A+. The UGG brand delivers warm footwear for cold New England winters for Mr. Brady, and the same along with feel-good appealing ads for everyone else.

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